Share gains increased substantially in the third quarter, according to Morgan Stanley analysts. The general reason is that e-commerce is gaining momentum. We can support this situation with the following data, showing that American e-commerce sales increases by 11% in the third quarter of 2022. In addition, this increase in sales volume reacted to share values with an increase of 32 points. The stock, which is currently trading at 90.55USD, may change as the traffic increases in e-commerce with the approach of Christmas time. However, US inflation, which is one of the major factors, should also be monitored.